SIMBIN LAUNCHES RaceRoom™
- A NEW “GREEN” MOTOR SPORT CONCEPT FOR THE EVENT
INDUSTRY.
SimBin is proud to announce that a new simulator
racing concept has been added to its corporate group
called RaceRoom™.
RaceRoom™ is the name of the “turn key” franchise
solution for event centres including race rigs,
software and SimBin games ready for organized LAN
competitions. The concept is an opportunity for new
business or existing event centres that wants to add
a new fresh element to their current offering.
RaceRoom™ has been developed by SimBin
Distribution AB and parent company SimBin Studios AB
and uses the company’s latest title
RACE 07 – The WTCC Game. The software can
effectively create events based on the game using
race rigs in commercial environments.
“Our ambition is to continuously add new game
content to our RaceRoom™ using the titles developed
and released by the SimBin group of companies.
RaceRoom™ offers a Dynamic Package which includes
marketing POS and software which all might be
updated as frequently as on a yearly basis to secure
that companies investing in these event solutions
will be fully dynamic and stay on the edge” said
Marcus Bodin, CEO, SimBin Distribution AB. “A world
of difference compared to the old arcade halls where
the machines usually are collecting dust after a
year or two as the software grows old”.
Background
The first steps towards the RaceRoom™ concept was
launched as a mobile game park at the FIA GT 24hour
race at Spa- Franchorshamp already in 2004, at the
time using SimBin´s first title; GTR – FIA GT Racing
Game.
Since that day SimBin´s simulators have been
frequently featured at tradeshows and motor sport
events all over the world and have been a key
ingredient to demonstrate the various SimBin games.
The increasing interest in SimBin games and race
rigs from promoters, racing teams and event centres
has resulted in SimBin distribution AB supplying
hundreds of race rigs across the globe. Among
several prestigious customers are WTCC partners and
their associates; BMW Motorsport, Chevrolet DK, Seat
Sport, Seat Sport Italy, Seat Sweden, Canon,
Eurosport VIP Club, Macau Grand Prix, Monroe,
Yokohama Europe, Yokohama Russia and Yokohama
Denmark.
RaceRoom™ is the commercial result from the
increasing interest on the market. A commercial
concept that for years has been thoroughly tested in
the extreme conditions one can find in a commercial
environment at a race track or at a car show.
At this time two RaceRoom™s are up and running in
Stockholm, Sweden, with more locations to follow.
About SimBin Distribution AB
SimBin Distribution AB (SBD) is a daughter
company of SimBin Studios AB and has its
headquarters in Stockholm, Sweden. With RaceRoom™, a
franchise concept including marketing, branding,
game software and hardware in a turn-key solution,
SBD offers a new business opportunity in the event
and experience industry.
